Using a search engine to find products and services is part of modern life. Put your business at the forefront.
It is now estimated that Google answers over 5 billion searches every single day! Therefore, it's clear that any business or service without an online presence is missing out on a huge potential audience.
But having a great website doesn't mean the enquiries will start pouring in overnight. Ultimately, search engines like Google decide if your website is worthy of being displayed, and with competitors out there who probably have great websites too, it can be hard to know how to stand out from the crowd.
There are several ways in which your website can be found more easily in search results and rise above the potential online competition.
Paying Google to promote your website through Pay Per Click (PPC) is one option. This can boost your website to the top of the results page, and it can be very effective if you are seeing a good return on your investment.
The other essential way to be found online, and to grow your business more cheaply, is via Search Engine Optimisation (SEO).
SEO is a way to ensure your website ranks highly in search results without the ongoing costs associated with PPC. Unlike PPC, SEO involves boosting your organic search ranking. This means you don't pay to be in that high position within search results - you are there because the search engine sees you as one of the best websites for what the customer needs.
SEO means taking your content and optimising it so search engines like Google are more likely to present it towards the top of the page when someone searches for something. This gives you a key advantage over your competitors and doesn't cost you in the same ongoing way associated with PPC.
In addition, getting a high search ranking via SEO can be better than getting a high ranking via PPC because potential customers can be put off by sponsored results, choosing instead to trust websites that are recommended organically.
It's simple, the higher you organically feature in the results page, the more chance you have of potential customers finding you and seeing what you have to offer. You need to be visible and you need to stay ahead of your competitors.
Our experienced SEO experts follow a six-stage process to ensure your website has the best possible chance of ranking highly in Google search results. Here's how:
Our team will do a full assessment of your website and will evaluate its current potential to appear in search engine result pages (SERPs). We'll look for any issues or weaknesses and make recommendations to improve the site.
This process involves identifying the relevant popular words and phrases your potential customers are typing into search engines. This helps us to focus content around those word and phrases and give us a better idea of how high the demand is for certain keywords.
Our team uses this technique to identify and analyse what is working for your SEO competitors and then use that information to your advantage. This is an effective research strategy that can help you to rank higher that your competitors and discover new SEO opportunities.
We use this process to optimise the infrastructure of your website. This will ensure the site can be easily crawled and indexed by search engines; it involves the sitemaps, URL structure, page speed, site navigation, and so on.
Our team will make direct improvements to your website to enhance its position in the search rankings. Examples include taking steps to optimise the site content or improve the meta description and title tags.
During this process our team will take measures from outside of the actual website to make it more popular and improve your website position. This work helps to create as many high-quality backlinks (incoming links) as possible and can involve things like social media engagement, blogs and articles for example.
Let's have a chat over a coffee and take your business to the next level.
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